One of the biggest campaigns to date for an Israeli company, SodaStream’s campaign has already gotten a 700% boost in brand awareness. Could be the tasty carbonated product or could be the power of Scarlett Johansson. Either way, the Jewish audience has more than one reason to watch the Super Bowl next weekend!
Check out a Behind the Scenes video of the SodaStream commercial here:
Henry Isaacs Marketing | Isaac Hyman, Founder