When it comes to public relations, you need to do more than simply write a heading, a couple paragraphs, and click the send button. You need to create a soap opera about your brand.
Soap opera’s are one of the most unique and captivating shows on television and there’s a reason why they are some of the longest running TV shows in the world (Telenovela’s, anyone?) People tune in every day to find out more and more about their favorite characters and the drama they encounter, and are despondent when they miss a show or tune in five minutes late! And soap opera’s don’t disappoint either – the writers constantly keep the shows relevant and captivating day after day while still maintaining a fresh storyline that new audiences can get into without having to see back episodes. Truly a remarkable force to watch, literally.
And that’s what is GREAT PR. Having a story line and mission that captivates your core and target audience day after day, inviting them to get involved instantly and be a part of the soap opera. Let’s lead by example:
- Don’t just invite people to your organizational dinner – start a “Countdown to The Dinner” with Behind The Scenes video, meetings, and dinner ideas floated out in social media that invites your audience to get excited for the big day.
- Your product is going Kosher? We’d love to see your ads, your PR, and your events surrounding why and when you’re going Kosher! Let the Jewish audience give our feedback, wishes, hopes, and ideas for your launch.
- Is your school looking to freshen up it’s image and increase admissions? Start a “Teen Soap Opera” complete with band video’s, e-High School Newspapers, and mock campaigns for Student Government that parents, students, and alumni can participate in (and fund!)
Or you could do always do. Type up a press release. Hit send.
Unlike other PR professionals, we worked with writers. We know what grabs their attention and we also know what makes them toss a press release into the garbage. And we also understand the nuances of being raised in “Old School PR” and living in the “New School PR” (Check out our post on what we mean here). So targeting the best contacts and maintaining follow through is of the utmost importance, yet if you’ve created a soap opera, they are already FOLLOWING YOU. And with social media, it’s even easier to get started.
Create a “Soap Opera“. Get a following.
Henry Isaacs | Jewish Marketing & Communications Consultants
P. 201.357.2622 | E. Info@Henry-Isaacs.com | www.Henry-Isaacs.com
Marketing | Social Media | Public Relations | Event Planning | Brand Consulting
|Like Us||Link Up||Follow Us||JewishMarketing101 Blog|