Jewish Event Planning 101 News and Trends

Jewish Event Planning 101 – Twilight Adult Bar/Bat Mitzvah

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Twilight Bar/Bat Mitzvah

So you thought that a Bar/Bat Mitzvah was only for pre-teen kids? Think again!

An increasingly popular trend among the Jewish 55+ adult demographic is the Twilight Bar/Bat Mitzvah, a second Bar/Bat Mitzvah ceremony and celebration when an adult turns 83. And although you may think Twilight refers to the popular vampire/werewolf saga, which is indeed a popular theme for those pre-teen Bar/Bat Mitzvahs these days, it actually refers to an older adults second coming of age.

Why 83? Good question and we’ll have to get biblical on you now. The ancient Jewish Book of Psalms (90:10) says, “The measure of our life is seventy years; and, if through strength, it may be eighty years, its pride is only trouble and sorrow, for it comes to an end and we are quickly gone.” With that idea in mind, if someone lives until 70, it’s as if they lived a full life and every new year after 70 is considered a year in a new life. Therefore, by 83 they reach their second Bar Mitzvah.

The idea of a second Bar/Bat Mitzvah, though not held by every Jewish denomination, is a beautiful celebration of Jewish senior adulthood and we certainly understand making the 83rd year into a grand celebration.

Another reason for a Twilight Bar/Bat Mitzvah is simply generational. 50, 60, 70 years ago, a Bar/Bat Mitzvah wasn’t as big an affair as it is now, be it for religious, demographic, or even geographical reasons. Furthermore, not to get too dismal now, but with World War II impacting Jewish family life all over the world, many adults in their 80’s are now getting their first chance to celebrate their Bar/Bat Mitzvah, making a Twilight celebration an extremely moving and cherished celebration.

With that in mind, venues should keep this event idea in mind when compiling adult event promotions that include retirement parties, 50th anniversaries, or milestone birthdays. And we highly recommend a Twilight theme for a Twilight Bar/Bat Mitzvah!

Henry Isaacs

www.Henry-Isaacs.com

A Chicago Rabbi’s 83 Year Old Bar/Bat Mitzvah – http://www.militarysos.com/forum/news/62639-chicago-rabbi-have-bar-mitzvah-83-years-old.html

Check out this link on a group of 90 year olds celebrating their Bar/Bat Mitzvahs… http://www.nytimes.com/2009/03/22/us/22batmitzvah.html

Henry Isaacs Marketing
Welcome to Henry Isaacs Marketing | www.henryisaacs.net WE ARE A: Jewish Marketing, Design & Advertising Agency OUR MOTTO: Strategy First. Creativity Always. Successful marketing starts with great strategy. Creativity is what brings that strategy to life.We do both. We blend market insight, expert strategy & creative design into an effective and integrated marketing gameplan. That mission has served us well. And our clients even better. www.henryisaacs.net | info@henryisaacs.net | 646.833.8604
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