Category : News and Trends

Branding Kosher News and Trends

Kosher Halftime Show for Super Bowl XLVIII

Kosher Halftime Show | Henry Isaacs | Jewish Marketing 101

It seems there’s something Kosher for everyone at the Super Bowl. Or shall we say… for the halftime show. If Bruno Mars and Red Hot Chili Peppers aren’t enough to glue your eyes and ears to the screen, the Nachum Segal Network will be hosting a “Kosher Halftime Show”. For those 20 minutes that you aren’t watching the game, Lenny Solomon & friends will be performing Jewish music and creating a “family oriented vibe” during halftime.

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The New Ultra-Orthodox Jewish Faces of Tech

The Israel App

When most people think of the Israel tech industry, they tend to envision modern, new-age cerebral types from Tel Aviv and Haifa. Which is why media tends to notice when an innovative Ultra-Orthodox Jewish tech startup & mobile app developer like Jew IQ comes along.

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Wonder Bread: Soft. Delicious. Nutritious. and KOSHER! (but will it catch on?)

Wonder Bread is Kosher

Wonder Bread is KosherEver pass by the bread aisle and have the Wonder Bread logo & colors catch your eye, only to be turned back by the questionable Kosher certification of the Triangle K? You need not put the loaf down anymore.

Wonder Bread has gained OU Kosher certification in the New York market, according to The Jewish Week of New York’s Food & Wine website. Apparently, after Hostess Brands went bankrupt and sold off their reputable brands, such as Twinkies & Dolly Madison (Twinkies recently made a reappearance on store shelves though not with any Kosher certifications), the Wonder Bread went to Flower Foods, which, according to the OU, is a “very old & important OU account” and has a strong line of Kosher-certified products such as Nature’s Own and Home Pride breads. The result is that Jewish mothers & families can now try the bread they’ve desired to try ever since they were kids!

Will Kosher customers respond to the new Wonder Bread option, though? Depends on which Jewish consumers Flower Foods will try to target. In the mainstream New York Jewish marketplace, there are already dozens of Kosher breads available, both national (such as Home Pride) and Jewish start-up brands (such as Mehadrin Bakery) as well as the store generic brands (such as Shoprite & Fairway Market brands), so the marketplace is already well stocked. However, Jewish consumers very much enjoy the novelty of trying new Kosher iconic brands (remember the Kosher consumer’s craze & fall over Subway, the desire for Oreo’s & the long agonizing wait for Skittles?) so there will be a nice surge in sales at the very beginning, especially now that the Jewish holidays are over and school is in full swing for the next two months until Hanukkah.

The Orthodox market has generally opted to stick with brands that are baked by Jewish bakeries because of “pas akum” issues (pas akum, bread baked by non-Jews, could pose some problems according to Jewish law: see the rundown of “Pas Yisrael” laws & products here) but the OU brand is the king of Kosher certifications for the Orthodox Jewish consumer (OU does stand for Orthodox Union after all). With OU certification, Wonder Bread has definitely secured the highest Kosher certification covering all Jewish consumer markets but it remains to be seen if it’s too late in the game to get Kosher families to switch their bread. And, occasionally, even Jewish bakeries slip up in their high Kosher standards (see our article on Zomick’s).

The main marketing & PR goal for Wonder Bread will be trying to get Jewish customers to “give a second look” at Wonder Bread and try it out. Many Jewish shoppers have become used to simply bypassing the red, yellow, and blue bubbles logo on the bread shelf in favor of other brands so getting those same customers to take another look and discover the OU logo is key to getting new Jewish customers (Hebrew National had the same Kosher certification issues although meat products require a much more stringent Kosher certification approach). Apparently, Wonder Bread must taste extremely delicious so keeping customers shouldn’t be a problem…. they just have to get over the habit of not putting it in the basket! The Jewish customer is a loyal one and, having large families, price conscious about their groceries, so a marketing campaign that incorporates a coupon or discount to try out Wonder Bread would be a smart move.

Although it’s a crowded playing field, we definitely welcome Wonder Bread to the Kosher marketplace! May your stay be like Oreo and not like Subway!


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


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Booker Taps Ties to Jewish Community in Senate Race (WSJ)

Cory Booker Jewish Mayor

Cory Booker Jewish MayorAs you saw in our previous post for the New York mayoral election and courting Jewish votes, the Jewish community may be small in numbers but don’t disregard their influence. Looking to take over the late Frank Lautenberg, Cory Booker, a popular name in Jewish circles, has become a strong candidate for the New Jersey Senate seat. Who does he turn to for the votes? The Jewish community.  As his go to source for all-things-Jewish, Rabbi Shmuley Boteach is the type of Rabbi that is political, closely tied to the modern Jewish community, and nationally recognized for his popular (and controversial) opinions on sex, religion, and lifestyle. Sounds like a perfect candidate to take Cory Booker to the next level. 

Booker Taps Ties to Jewish Community in Senate Race

Newark Mayor’ Draws on Longtime Connections in Bid for Lautenberg Seat

By HEATHER HADDON

He regularly reads verses from the Torah. He once addressed 700 congregants at a friend’s bar mitzvah. In 2011, he took his parents to Israel for a “trip of a lifetime.” And he is a staple at seder meals during Passover.

Newark Mayor Cory Booker

He is Cory Booker, the African-American, Christian mayor of Newark.

The U.S. Senate candidate has immersed himself in Jewish culture and serious Judaic study for two decades, ever since he had an accidental meeting with an ultraorthodox Chabad-Lubavitch rabbi. And now, Mr. Booker has tapped those Jewish connections in his campaign to fill the seat of the late U.S. Sen. Frank Lautenberg, who was Jewish and helped raise hundreds of millions of dollars for Jewish causes—and with a cancer-research center in Jerusalem bearing his name.

Mr. Booker, 44 years old, has received tens of thousands of dollars in campaign contributions from prominent New Jersey Jewish leaders, and nearly $120,000 from the pro-Israel NORPAC political-action committee since January, campaign filings show.

Many Jews familiar with Mr. Booker are impressed with his knowledge of their faith.

“He could put many of us to shame,” said Lori Klinghoffer, a New Jersey Jewish philanthropist and president of the Jewish Federation of Greater MetroWest NJ.

The three other Democrats running in the Aug. 13 primary also count ties to the Jewish community. Most notably, the widow and children of Mr. Lautenberg—who sponsored a 1989 amendment that helped hundreds of thousands of Jews in Soviet countries flee persecution to the U.S.—have endorsed Democratic Rep. Frank Pallone.

[image]Peter J. Smith for The Wall Street Journal | Rabbi Shmuley Boteach

The Lautenberg family members are vocal critics of Mr. Booker’s candidacy—including his outreach to Jews.

“With Cory Booker, he’s a very good speaker and a very good salesman,” said Josh Lautenberg, the late senator’s son. “I don’t feel like Cory Booker is authentic in what he’s selling.”

A spokesman for the Booker campaign—who declined to address Mr. Lautenberg’s son’s claims—said the candidate’s Jewish studies have enriched his Christian faith and “reinforced his belief that there is much more that connects us than divides us.”

Jewish elders in New Jersey believe Mr. Booker is sincere.

“I have had ample opportunity to gauge the depth of his Jewish knowledge, and it is genuine,” said Rabbi Clifford Kulwin, who leads the 3,000-member Temple B’nai Abraham in Livingston, N.J. He has known Mr. Booker for years.

Newark was once home to a large Jewish population, with tens of thousands living there in the early 20th century. But Newark’s Jewish population dwindled significantly after the city’s 1967 riots.

Throughout New Jersey, roughly 397,400 people, or 6% of the population, identify as Jewish, tied with New York state for the highest percentage in the country, according to a 2007 study by the Pew Forum. New Jersey is home to growing Orthodox communities in Teaneck, Passaic, Lakewood and Linden, along with Reform Jews throughout the northern and central parts of the state.

It is a significant section of voters and donors—especially in a race that will likely see low voter turnout—that Mr. Booker’s three Democratic rivals aren’t discounting.

State Assembly Speaker Sheila Oliver, one of the Democratic candidates, grew up as one of the few African-Americans living in Newark’s Weequahic neighborhood, a South Ward section that was predominantly Jewish.

“I definitely have excellent relationships with the Jewish community,” she said.

All the Democrats in the race have reached out to Jewish groups, said Ben Dworkin, director of the Rebovich Institute for New Jersey Politics at Rider University. Mr. Pallone and Rep. Rush Holt, another candidate, have strong records on Israel, and Ms. Oliver is well-known, he said.

Mr. Booker’s Jewish knowledge has proved particularly intriguing, Mr. Dworkin said.

Mr. Booker was raised in the African Methodist Episcopal Church, and now belongs to Metropolitan Baptist Church in Newark.

Mr. Booker stumbled into his Jewish studies when he was at Oxford, when he attended a 1992 Torah celebration thrown by the L’Chaim Society student organization.

He began studying Judaism with the group’s Hasidic rabbi, Shmuley Boteach, and Mr. Booker later became the organization’s president at Oxford.

They continued their Jewish studies together after both men moved to New Jersey.

“We’ve studied thousands of hours together,” said Rabbi Boteach, an Englewood resident who said he advised Michael Jackson on spirituality and is the author of unconventional books such as “Kosher Sex.”

As mayor, Mr. Booker keeps a Torah on his desk, among other religious books. He can read some Hebrew, but isn’t conversant. He will often use Jewish parables when talking about political struggles.

“At the end of the day, I am a man who loves faith,” said Mr. Booker, during a speech before Mercer County Democrats last year, where he discussed bringing his parents to Israel in 2011.

Mr. Booker has spoken to dozens of Jewish groups, including the American Israel Public Affairs Committee, a strong pro-Israel lobbying group.

NORPAC has hosted several fundraisers for his campaign—and more may be on the way, said Rabbi Menachem Genack, NORPAC founder and chief executive of the Orthodox Union’s Kosher Division.

NORPAC also has supported Mr. Pallone with $10,000 in contributions this year, according to campaign filings.

But Mr. Booker is the candidate that many Jewish voters have embraced, said Richard Gordon, an attorney from New Jersey and past president of the American Jewish Congress.

“Cory Booker is someone we have watched grow up,” Mr. Gordon said. “There was a tremendous amount of pent up excitement about what his future was going to be.”

Write to Heather Haddon at heather.haddon@wsj.com

A version of this article appeared July 29, 2013, on page A15 in the U.S. edition of The Wall Street Journal, with the headline: Booker Taps Jewish Ties In Senate Race.


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


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Want Jewish votes? Head to the Hampton Synagogue (New York Times)

Rabbi Schneier's voters.

Rabbi Schneier’s voters.

The Jewish community may be small in numbers but don’t disregard their influence. With mayoral candidates jockeying for favor among the Jewish community to try and succeed Mayor Michael Bloomberg, himself Jewish, there’s a few Jewish “influencers” and communities in New York that you’ll have to charm. One is certainly Rabbi Marc Schneier’s following in the Hamptons (as the article shows) that receives a primarily modern & traditional Jewish audience every weekend. 

Head to the Orthodox Union for the Orthodox vote. Their members hold sway over some of the more Yeshivish and Modern Orthodox voters that may prove unreachable via usual marketing channels on TV and print. Agudath Israel does have the ear of the Ultra-Orthodox but politicians need to go straight to the head Rabbi’s in the Williamsburg and Borough Park communities that directly influence thousands of their followers. The Hampton Synagogue has the most celebrated visitors but the Ultra-Orthodox has some of the highest potential voter numbers among the Jewish community. 

nytlogo379x64

Following the Powerful to Their Vacation Spot

Reposted from The New York Times
By 

To mayoral candidates on the prowl for New York City voters, Westhampton Beach, N.Y., is pretty far out of the way.

But almost all of them have pledged to make the trek east, all in search of support from the wealthy and influential worshipers at a single Jewish congregation, the Hampton Synagogue.

Like the large African-American churches that dot the city’s boroughs, the synagogue has become a mandatory pilgrimage site on the campaign trail. Two candidates for mayor have already visited. Five more are booked, including two Democrats and one Republican who — they may or may not know — are splitting next weekend.

“Truth be told, we have a pageantry of all the candidates here,” said Rabbi Marc Schneier, who founded the modern Orthodox synagogue in 1990, after a career that included a four-year stint in real estate.

“They all reach out to me,” he said. “This is considered a very important stop on the Hamptons circuit.”

His congregation is not large — the synagogue’s membership roll lists only 500 families. But with a steady stream of drop-ins including Ronald O. Perelman, Ronald S. Lauder, Russell Simmons and Steven Spielberg; a speaker series that features a variety of notables as varied as Hillary Rodham Clinton and Glenn Beck; cantorial music on a par with Carnegie Hall; and other summer fare like this weekend’s kosher gospel concert, the pews are generally packed.

“When you’re speaking at a gathering of 200 people on a Saturday evening, it’s not just your — what’s the word I’m looking for — and it’s not your average Jewish family,” Rabbi Schneier said. “I’ve often said, this is all chiefs and no braves. This is Scarsdale, the Upper West Side, Teaneck. It’s a community of communities.”

Christine C. Quinn, the City Council speaker and a Democratic mayoral candidate, took no chances and pressed for an invitation back in April, when she ran into Rabbi Schneier at an event in Manhattan. She and the rabbi’s close friend, Ken Sunshine, a publicist, were both receiving Bella Fella awards, which are named after Bella Abzug. The rabbi was there as a guest speaker.

Ms. Quinn volunteered to the rabbi, he recalled, that she would “love to come to the Hampton Synagogue” once his followers decamped from their usual abodes in the city to the Hamptons for their summer getaways.

Her invitation arrived without ado, and on July 12 she was wooing worshipers, dressed in conservative Sabbath attire, at Friday night dinner after attending a Kabbalat Shabbat service.

John A. Catsimatidis, a Republican candidate and grocery store billionaire, beat her to the scene by a few days with an appearance at Sunday breakfast on July 7.

So eager was he to make a good impression with the influential crowd that, after his own speech, Mr. Catsimatidis accompanied the rabbi to another session where Israeli bonds were being pitched to 25 or so prospective buyers. That group of high rollers ended up ordering $9 million worth of the securities, including $1 million purchased by a first-time buyer: Mr. Catsimatidis.

William C. Thompson Jr., a Democratic candidate and former city comptroller who came close to unseating Mayor Michael R. Bloomberg in 2009, is expected to visit the synagogue on Saturday, Aug. 10. Rabbi Schneier said that Mr. Thompson, an Episcopalian who speaks some Yiddish and who has said that he was the first city comptroller to invest city money in Israeli bonds, was quite at home among New York’s Jewish communities.

The synagogue, in fact, owes much to Mr. Thompson’s father, a former Appellate Court judge, because it was he who ruled in the synagogue’s favor, back in its embryonic days, after the Village of Westhampton Beach obtained a Supreme Court injunction that would have barred the rabbi from holding services with as few as 10 people in his home. “If it wasn’t for Bill Thompson’s father,” the rabbi recalled, “I wouldn’t have had a synagogue here.”

Bill de Blasio, another Democratic candidate and the city’s public advocate, has a personal connection, too: he brought Mrs. Clinton to the synagogue when she was running for Senate and he was managing her campaign. He is in discussions with the synagogue but does not yet have an appointment.

Adolfo Carrión Jr., the Independence Party candidate and former Bronx borough president, has one of the last Saturday time slots of the season, Aug. 17.

This campaign stop might also be one of the few times when Sal F. Albanese, a Democrat and a former city councilman, might wish that he was an unknown in the race, rather than someone who will have to make amends with the congregation before he can make headway.

On July 6, Mr. Albanese kept nearly 200 congregants waiting when he failed to show up, according to the rabbi. Mr. Albanese went to a temple in East Hampton, thinking the event would be there; finding no one there, the candidate eventually left, the rabbi reported.

But Rabbi Schneier is inclined to forgive. Mr. Albanese will get his second chance on Sunday, capping a weekend when the synagogue is already juggling two other candidates — Joseph J. Lhota, a Republican, on Friday and John C. Liu, a Democrat and the city’s comptroller, on Saturday.

“This seems to be a mayoral campaign of second chances,” he said wryly.


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


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A $35,000 Knaidel Winner

Arvind Mahankali Wins Scripps National Spelling Bee on the Word “Knaidel”. Talk about an achievement, not just for Arvind, but for Yiddish as well!

Reposted from JTA

How do you spell knaidel?

May 31, 2013 7:25am

Confetti falling over Arvind Mahankali of Bayside Hills, N.Y., after he won the 2013 Scripps National Spelling Bee in National Harbor, Md., May 30, 2013. (Alex Wong/Getty Images)

Confetti falling over Arvind Mahankali of Bayside Hills, N.Y., after he won the 2013 Scripps National Spelling Bee in National Harbor, Md., May 30, 2013. (Alex Wong/Getty Images)

(JTA) — An Indian-American boy won a national spelling contest after correctly spelling a Yiddish-derived word.

Arvind Mahankali, 13, of Bayside Hills, N.Y., won the 2013 Scripps National Spelling Bee on Thursday by spelling the word “knaidel,” a traditional Jewish dumpling. Mahankali beat out ten other finalists in the competition, held in Oxon Hill, Md.

He won $30,000 in cash, a $2,500 U.S. savings bond from Merriam-Webster and $2,000 worth of reference works from Encyclopedia Britannica, as well as a shiny engraved trophy and the title of “champion.”

German words have led Mahankali to his spelling bee demise for the past two years, when he twice placed third at the bee.

knaidel

knaidel

Vocabulary.com, which covered the bee, described knaidel as coming from “German-derived Yiddish.” It quoted Mahankali as telling ESPN, “the German curse has turned into the German blessing.”

The finals featured another word of Jewish origin. Hannah Citsay, a student at St. Anne Catholic School in Lancaster, Pa., correctly spelled “hesped,” the Hebrew word for eulogy, in the sixth round.

Despite correctly spelling “hesped,” Citsay was eliminated in a new portion of the contest, where contestants had to provide the definition of a word.

Read more: http://www.jta.org/2013/05/31/arts-entertainment/indian-american-boy-wins-national-spelling-bee-with-yiddish-word#ixzz2UtA2d1iJ


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


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How Israel (the “Start Up Nation”) Lost A Major Start Up

A Better Place... no more.

A Better Place… no more.

 

a

Reposted from The Jewish Week:

Israel’s Electric Car Crashes And Burns

The demise of Shai Agassi’s Better Place rattles a ‘Start-up Nation’ accustomed to success.

Tel Aviv — In recent years, theBetter Place electric car startup and its visionary Shai Agassi have been synonymous with the daring and genius of Israeli tech entrepreneurs. The story of its founding even served as the introduction to the best-selling book “Start-Up Nation.”

But with the announcement of Better Place’s closing this week, Israel’s tech community and the country as a whole have been trying to come to grips with the most spectacular flameout of a private Israeli technology venture ever seen.

Not only does it tarnish Israel’s startup brand, the implosion has reverberated throughout the world of “clean technology” companies and automobiles with renewable energies.

“The sad thing about it is this project was really associated with our national brand. It was a great story,” said Jonathan Medved, a venture capitalist who is the chief of Our Crowd Ltd., and a former partner in Israel Seed Partners. (Medved was not an investor in Better Place.) “As a country we had skin in the game. This is not just a loss of the investors, employees and suppliers; we all share in this loss.”

Barely a year after the Better Place cars hit the market and after burning through nearly $1 billion in venture capital investments, the company’s investors — chief among them Israeli business tycoon Idan Ofer — decided they could no longer underwrite the company.

Agassi, the charismatic young Israeli tech executive who was the heart and soul of Better Place, was selected by Time magazine as one of the 100 most influential people in 2009.

It was Agassi who sold Israeli President Shimon Peres and former Prime Minister Ehud Olmert on the idea of making Israel a pilot market to test a car that was supposed to upend the auto industry and free the world from dependence on gasoline producers.

But as chief executive, he is also bearing the brunt of accusations of widespread mismanagement and dubious business strategy that led to the squandering of the Better Place investment war chest. He left the company in October after a falling out with the Better Place board — the first sign that the company’s future was looking dim.

In the days following the announcement of Better Place’s liquidation on Sunday, there have been endless postmortems and debates about what went wrong.

Did the company lose focus on its all-important pilot market by simultaneously seeking footholds in bigger countries like Australia and China? Or did it not expand and build up infrastructure fast enough?

Was Israel’s expensive market for automobiles, concentrated in the hands of a few powerful importers and dominated by leasing companies, really the ideal pilot market? After selling about 1,000 cars in a year, could Better Place have done a better job at marketing in a country in which many saw it as a national project?

And finally, did it raise too much money and suffer from bloat, or did it underestimate the amount it would need in its coffers to fight big automotive makers and energy companies?

Despite the myriad problems, owners and others who had tested the battery-fitted Renault Fluence praised the driving experience.

One venture capital investor insisted that Better Place still had a positive impact by shaking up the automobile and energy industries, and focusing attention on shifting away from gasoline-fueled cars.

“Better Place was taking on big auto and big energy,” said Jeff Pulver, the founder of Vonage and a venture capital investor. “They needed a logarithmic amount of more money. I look at this as a positive failure not a negative investment. If I look at where the world is going, Better Place proved you could have a vision and make it happen. Maybe next time they will have deeper pockets.”

However, Pulver acknowledged, “From the public relations perspective, if it turns this company into the largest failure in a startup, it will stand out in the record books. But it was a big idea, and they had to do everything they could do to make it big.”

Better Place’s investors and a group of customers are now battling in court over the company’s liquidation. The startup made a promise to Renault to buy 100,000 cars by 2015 — an example of Agassi’s boldness. The company must deal with customers who paid some $30,000 for cars and prepaid tens of thousands of dollars up front for electricity service that may become unusable if there is no one to operate the company’s switching stations.

Jacob Ner David, a Better Place car owner and serial entrepreneur who is managing partner Jerusalem Capital I, said the company did not inform customers until the morning it filed for liquidation.

“The customers were the big believers. To everyone who spent 125,000 shekels [$33,000] and prepaid for four years of electricity, it was a big decision,” said Ner David, who faulted Better Place for forgetting it was a startup and allowing itself to become bloated from its cash. “The people who are really getting screwed are the customers, and they are the ones who stepped forward.”

Writing in the Jerusalem Post, Yosef Abramowitz, who pioneered the establishment of solar energy fields in the desert of southern Israel by establishing Arava Power, said that oil giants and autocratic regimes that export oil are the big winners from the Better Place collapse.

He noted that while the core vision of Better Place could still be implemented, investors are likely to be more demanding and barriers to entry will be higher.

“There was a moment in time when it was believable that Israel could lead the way to become the first carbon-neutral country on the planet,” Abramowitz wrote.

“The crash of Better Place is a sad day for Israel and for ‘Start-up Nation’ because the concept and brand so associated with making the world a better place through a business has failed.”

Medved, the venture capitalist, said he was trying to take the setback in stride. After nearly two decades on the international map of high-tech development, Israel needs to take a mature approach to the Better Place failure by realizing that startups involve failure as well as success. Israeli high-tech entrepreneurs need to learn the lessons and move on rather than bemoan Better Place, he suggested.

“A sign of maturity is not just how do you celebrate your big wins, but how do you deal your big losses. You should obviously reach conclusions about what lessons can be learned,” Medved said.

“You don’t get colossal wins without colossal failure. Anyone who doubts that Shai Agassi will be back is wrong.”


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604

 


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Response to BuzzFeed: The 16 Most Annoying Things About Keeping Kosher

Annoying Cheeseburger

Although Emily Orley does make some valid points about kosher, in reality, it’s not that hard to keep a kosher lifestyle in the tri-state area. Outside of a major metropolitan area or large Jewish communities however, keeping kosher can get extremely difficult or, for lack of better word relevant to the article, “annoying”.

Thanks to the impact of kashrut certification agencies as well as food & beverage companies increasingly looking for new ways to monetize stable product lines, more and more products are becoming kosher, like Newman’s Own Organic Chocolate Cups recently. Furthemore, kosher has become synonymous with “healthy” and “organic”, a title that bodes well for increased sales and allows for higher profit margins for the Coca-Cola’s and Nestle’s of the world. National grocery chains like SuperValu, Whole Foods, and Kroger’s now carry more and more kosher products every day.

Check out our posts on the “The Kosher Trend” or “Kosher vs. Kosher Style” to learn about why Kosher is stil going strong and not so annoying anymore.


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


The 16 Most Annoying Things About Keeping Kosher

Oy vey, where do I begin?posted on February 25, 2013 at 5:15pm EST

Emily OrleyBuzzFeed Staff
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1. For starters, people have no idea what “keeping kosher” actually means.

For starters, people have no idea what "keeping kosher" actually means.

2. Explaining it takes forever and gets very complicated.

Explaining it takes forever and gets very complicated.

In simple terms, you can’t mix meat and dairy, you can’t eat anything from a pig (yes, that includes bacon), and you can’t eat any shellfish. There are some acceptable fish — any fish with both fins and scales. Eggs are OK and can be eaten with meat or dairy. Also, after eating meat or dairy, you have to wait a certain amount of time, depending on where your ancestors are from, before you can eat the other category. Any questions?

3. After that whole explanation, people assume that you’re super-religious.

After that whole explanation, people assume that you're super-religious.

Well, I’m not. I use electricity on Saturdays. My male family members don’t have “those weird curly sideburns.” I didn’t even attend a Jewish day school as a child.

4. And they think keeping kosher isn’t as “cool” as other diets.

When people act like it’s a second-class diet compared to eating vegan or gluten-free, I’m like…

The 16 Most Annoying Things About Keeping Kosher

5. But despite your best efforts, people can’t grasp the concept, especially waiters.

The 16 Most Annoying Things About Keeping Kosher

Source: www  /  via: Tumblr
For some reason, it’s impossible to explain the very basic rules of keeping kosher to a waiter. Ordering a Cobb salad can take 10 minutes because you need to hold the bacon, decide if you want turkey or cheese (you can’t have both), and change the dressing if you stick with the turkey. No big deal.But at this point the waiter is either is too confused or doesn’t care and will most likely bring out your order completely wrong.

6. And restaurants always serve you a cheeseburger instead of a hamburger.

And restaurants always serve you a cheeseburger instead of a hamburger.

Regardless of how hard I try, every time I order a PLAIN hamburger, it arrives with melted cheese all over it.ALERT: A hamburger isn’t supposed to have cheese on it. That’s why they created an entirely different name for burgers with cheese.

7. Or they refuse to cook your meat in oil instead of butter.

Or they refuse to cook your meat in oil instead of butter.

Most kosher meals cannot have butter, so it makes eating all the more difficult when restaurants (and everyone else) secretly put butter in everything.In the end, I usually just lie about having a butter allergy.

8. And you always have to ask the world’s most detailed questions about food.

The 16 Most Annoying Things About Keeping Kosher

Source: www  /  via: Tumblr
Asking “What’s the base of this soup made of?” makes you sound a little OCD. But knowing if that liquid is vegetable or chicken stock can make or break a meal.

9. Also, having dessert is extremely difficult.

Also, having dessert is extremely difficult.

In my family, you have to wait an hour after eating meat before you can have dairy. So that makes the whole dessert situation very complicated: If you want dessert that has any dairy in it, you have to make sure nothing in your meal is meat (and awkwardly ask for the dessert menu before the waiter can tell you the specials). I have, in fact, sat around for a full hour after I finished my entree because I just had to have dessert.

10. At home, you need to have two of everything.

At home, you need to have two of everything.

Kosher law requires you to have separate plates and dishwashers for your milk meals and your meat meals so that the two never, ever cross. This is not cheap or space-efficient, and it makes you feel like you have double vision.Also, if you ever mess up and put meat on a dairy plate or vice versa, you have to bury the plate in the earth for eight years. We did this once at my old house and moved three years later. We couldn’t take the plate with us.

11. And kosher meat is always double the price of regular meat.

The 16 Most Annoying Things About Keeping Kosher

Source: www  /  via: Tumblr
Seriously, this diet is so expensive.

12. Furthermore, when you try to adjust a recipe to be kosher-friendly, it doesn’t quite work.

Furthermore, when you try to adjust a recipe to be kosher-friendly, it doesn't quite work.

Apparently there’s no way to make a dairy-free cake taste decent.

13. Traveling, which is supposed to be relaxing, is always stressful because you’re starving the entire time.

Traveling, which is supposed to be relaxing, is always stressful because you're starving the entire time.

Cruises always have amazing buffets. Unfortunately, the only kosher item is usually the bread basket. Most trips, I just pack granola bars in my suitcase.

14. And you can never, ever eat the free lunch.

The 16 Most Annoying Things About Keeping Kosher

Source: www  /  via: Tumblr
Office catering? Event buffet? Just turn around and go back to your seat.Sometimes you can’t even eat kosher Jewish food ordered to your office. One time, a batch of hamantaschen arrived at the office right after I finished eating chicken noodle soup. By the time the hour had passed, everyone in the office had devoured the dessert. True story.

15. The most annoying thing of all: all the amazing-looking food that isn’t kosher.

The most annoying thing of all: all the amazing-looking food that isn't kosher.

Source: diamondcat

Like this:

Like this:

Sorry, have to pass.

And this:

And this:

Nope, ugh.

And this:

And this:

Fifty shades of not-kosher.

Source: gawker.com
Yes, I think this food looks delicious and it’s THE WORST that I can’t eat it.

16. In fact, not being able to eat bacon is enough for most people to question why you do this diet at all.

Bacon is pig, and pig is the treifest of treif (non-kosher). But people are in love with bacon. And people LOVE to feel dramatically terrible for you when they hear you can’t eat bacon. The pitying looks are almost as bad as sitting and watching someone eat a BLT.

In fact, not being able to eat bacon is enough for most people to question why you do this diet at all.

BUT! Here’s a little good news: lots of packaged goodies are actually kosher.

Like cookies.

Like cookies.

And some surprising chip flavors.

And some surprising chip flavors.

Artificial bacon ranch flavoring: It’s a mitzvah.

And most sugary candy.

And most sugary candy.

They may be terrible for you, but they fit the guidelines!

L’Chaim!
This post is specific to how I keep kosher and is not as strict as the practice of some orthodox Jews who, for instance, only eat meat slaughtered under Rabbinic supervision. There are many different levels based on how observant you are.
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Marketing News and Trends

Jewish Advertising 101 – What Hebrew National Didn’t Mean To Say

Hebrew Nations - Kosher or Not Kosher?

 

Hebrew Nations - Kosher or Not Kosher?

Hebrew NationalWhat Hebrew National Didn’t Mean To Say

In no surprising news to the mainstream Jewish market, Hebrew National has been sued over allegations that they aren’t officially considered kosher but rather are non-kosher. I’m not going to explain the lawsuit – you can find all the details about it here – but rather its important to focus on what Hebrew National is generally telling the world, the Jewish market, and kosher customers each time it says “We answer to a higher authority.”

Hebrew National’s claim to adhering to the highest Kosher standards available is quite puzzling and inaccurate to those who reside within the Kosher world. The Jewish market recognizes numerous Kosher certifications around the world – there are more than 1100 global and local certifiers – including the Orthodox Union, OK, Kof K, Tablet K, Scroll K, CRC, and more. The OK and Orthodox Union kashrut certifications make up the two largest agencies, represented by their OU and OK symbols. If Hebrew National was looking to adhere to an internationally recognized and respected kosher certification that was synonymous with quality and strict standards, the logical choice would be either the OU or OK symbols. By not using the brand that is recognized by all Jewish affiliations across the board, Hebrew National is not merely alienating an entire group of Jewish customers, they’re also creating a vocal protest against their claim of being kosher. Doesn’t seem like an effective marketing strategy – target a non-Jewish non-Kosher market while frustrating the Jewish & Kosher market.

Hebrew National’s use of the word “kosher” is merely a play on similar popular themes such as “going green”, “all-natural”, and “healthy”. Kosher, like Halal in some ways, has always been viewed as a preferred and healthier alternative to regular foods. The rigourous inspection and cleaning process, the supervision by Rabbi’s, and the use of only certain animals for consumption are all foundations of true Kosher processing. The controversy isn’t arising out of the kosher, but rather who the supervising agency is – in this case, Triangle K & Associates.

In many Orthodox Jewish circles, using Triangle K branded products has been frowned upon for MEAT & POULTRY items. Although many Orthodox Jews won’t eat any Triangle K branded products, meat and poultry is the main problem area that is cited for why Orthodox Jews shun the symbol. Hebrew National is not GLATT KOSHER, which is a red flag for many Orthodox Jews who swear by glatt kosher for all meats. Rabbi Jason Miller has a great blog post on the case and on Glatt Kosher . Furthermore, many Hebrew National products are sold in high traffic areas such as baseball games and theme parks and, while Triangle K may indeed be supervising the meat in-house, there is zero supervision over the cooking process, which is an entirely different set of kosher requirements. Triangle K knows this and by not taking steps to advise the final buyer (such as double bagging in a microwave) shows a lack of initiative in allaying any negative perceptions about their symbol. (Bear in mind, we’re ignoring the claim that AER employees have claimed certain procedures are rendering the meat entirely NOT Kosher; this blog isn’t qualified to rule on that at all!)

Overall, Hebrew National (well, really ConAgra) doesn’t quite understand that the best market for a truly kosher product is the Jewish kosher market; the fact that they nearly avoid marketing the brand to them, while also ignoring their shouts for change, should indeed raise a red flag about how Kosher they really are. A marketing strategy that consists of promoting a Kosher product to a prospective non-Jewish, non-Kosher marketplace while alienating and frustrating the actual Jewish, Kosher market seems to be a recipe for disaster. In an age of social networking and word of mouth, Hebrew National should start by getting the Jewish, Kosher market on their side before promoting to a non-Kosher (and potentially non-interested) market.

The saga reminds me of the parable of why a pig isn’t kosher even though it has split hooves (an animal needs to chew it’s cud as well, meaning chewed a second time). It’s like the pig is saying to laymen, “Look, I have split hooves, I’m kosher, trust me!”; it takes a full understanding of kosher to know that above the surface and below the surface are two entirely different things. Until Hebrew National starts understanding that their claims can be misleading, all they’re saying is “Look, we have the symbol, we’re kosher!” Maybe that will be the new slogan.

If Hebrew National wants to ensure a solid core market that is both Kosher and interested in Kosher/healthy products, they should reach out to a more comprehensive base of Kosher & Jewish consumers to see how to improve their marketing and product.


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Jewish Event Planning 101 News and Trends

Jewish Event Planning 101 – Kosher Caterers Under the Microscope of Jewish Event Planners

The Ups and Downs of Morrell Caterers

 

The Ups and Downs of Morrell CaterersThe ups and downs for Morrell Caterers: Below you’ll find The Jewish Week article and further below, you’ll find the Vaad of Flatbush letter about Morrell Caterers current standing after the Vaad’s investigation.

——-

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Reposted from TheJewishWeek.com

The Jewish Week
Published on The Jewish Week (http://www.thejewishweek.com)
Home > Nassau DA Opens Criminal Probe In Kosher Catering Case

Nassau DA Opens Criminal Probe In Kosher Catering Case

Morrell Caterer’s former general manager Thomas Cataldo, left, and former executive chef Michael Savitsky.

Morrell Caterer’s former general manager Thomas Cataldo, left, and former executive chef Michael Savitsky.
Friday, February 10, 2012
Stewart Ain
Staff Writer

Nassau County District Attorney Kathleen Rice has opened a criminal investigation into allegations that Morrell Caterers of Woodbury, L.I., prepared shrimp, lobster, pork and other non-kosher food in the same kitchen as kosher food.

Chris Munzing, a spokesman for Rice, said the investigation started this week after it was reported that two of Morrell’s former employees filed a civil suit alleging that Morrell started a non-kosher business in the kitchen of Temple Beth Torah in Melville, L.I. They said it was begun in September 2010 in conjunction with a high-end event planning company, Pat Glenn Productions.

Munzing declined to characterize the nature of the investigation except to say that prosecutors are exploring “possible criminal activity.”

Included in the court suit was an affidavit from Pat Casarona, a co-founder of Pat Glenn Productions, who stated that Scott Morrell, president of the company that bears his name, “explained that the non-kosher food required for events produced by Pat Glenn could be prepared discreetly in the kitchen of Temple Beth Torah, which as a Reform synagogue did not impose the same stringent rabbinical supervision as Morrell Caterers’ other synagogue venues in Woodbury and Lawrence.”

Casarona added that Morrell brushed aside suggestions that a separate kitchen be used for the non-kosher operation “until it could be determined whether the venture was becoming sufficiently profitable to make investing in a separate facility cost-effective. Mr. Morrell did express great concern during these meetings that, as he put it, ‘there can be no way to trace it back to me.’ ”

At a press conference Wednesday, Morrell angrily denied the allegations, saying: “I stand here with my integrity intact. I never broke any kosher rules, ever.”

Asked specifically about the allegations, Morrell, with his mother, RoseLee, standing behind him, said: “I have no knowledge of that.”

Morrell Caterers has its offices at the Woodbury Jewish Center, where it operates a glatt kosher catering facility whose kosher supervision is provided by the Vaad Harabonim of Flatbush. Rabbi Raphael Adler, the congregation’s spiritual leader, called the allegations “troubling, of great concern and deeply offensive.”

“We have been flooded with calls from families that have booked parties,” he said. “There is angst and concern from families, who are paying top dollar [for a party]. These allegations have shaken the trust of myself, my congregation and the greater community because hundreds of thousands of people have patronized [this caterer] expecting the highest level of kashrut. We hope these allegations will be proven false.”

In the meantime, Rabbi Adler said, synagogue leaders have “been in close consultation with our legal counsel.”

Randy Zornberg, president of Temple Beth Torah, said that within hours after the news broke about the civil suit he had received “over 50 phone calls from people who have parties in the near future and in a couple of years.”

“If the facts of this case are true and he violated kosher laws, he would be in violation of their contracts,” he said. “But these are two disgruntled employees who have left. What their game could be I don’t know. … If [Morrell] has broken our trust by violating his contract, the contract will be terminated.”

Zornberg added that his congregation’s executive board would be meeting Sunday to further discuss the situation.

Rabbi Marc Gellman, spiritual leader of Temple Beth Torah, said told The Jewish Week: “If these allegations are true, it is a violation not only of the legal trust but also of a sacred trust.”

At the press conference, Morrell said he would “consult with my rabbinical supervisor” to decide what to do about the silverware, pots, dishes and cooking utensils that were allegedly used for both kosher and non-kosher affairs.

“I regard kosher supervision with the highest priority,” Morrell said.

The kosher supervisor, Rabbi Steven Moss, said he was “surprised” to learn of the allegations because “to the best of my knowledge everything they used for parties booked at Temple Beth Torah was used only for kosher items. I will look into this as soon as I can.”

“We have to make an assessment to determine the next step,” he added. “If there are utensils that have become ‘infected,’ they either have to get new ones or kasher them.”

Rabbi Moss, spiritual leader of B’nai Israel Reform Temple in Oakdale, L.I., stressed that he made regular spot inspections of the kitchens of Temple Beth Torah and Temple Israel in Lawrence, L.I., but was not employed to be there full-time.

Morrell’s lawyers, Steven Schlesinger and Ronald Rosenberg, claimed that the civil suit brought by the two former employees was part of a failed shakedown attempt to get Morrell to drop a $500,000 suit against Morrell’s former lawyer. They said the two former employees, Thomas Cataldo, the former general manager, and Michael Savitsky, the former executive chef, were paid by the former lawyer to make the allegations. Both men denied it.

Rosenberg insisted that Morrell never directed his staff to prepare non-kosher food in the kitchen of Temple Beth Torah. He said photos Cataldo and Savitsky showed of shrimp and other non-kosher food in the kitchen were “fabricated.”

And Rosenberg questioned why it took so long for the two men to come forward.

“Why did they find God now?” he asked. “There are some orders you don’t follow.”

Both Cataldo and Savitsky said they had complied with Morrell’s orders because they feared for their livelihood.

“He told me in no uncertain terms that this would continue,” Cataldo said when he protested what was happening.

He said that food for between 25 and 30 off-site non-kosher parties costing at least $200,000 were prepared in the Temple Beth Torah kitchen. He said that although the bills were processed through Morrell Caterers, they were concealed from the synagogue to avoid paying synagogue fees.

Savitsky said he recalled that on at least one occasion his staff was ordered to prepare both kosher and non-kosher food in the kitchen at the same time.

They said they acted to blow the whistle now because they could no longer stand the “guilt” of what they were doing.

“I finally decided I couldn’t do it anymore,” said Savitsky, who came to the press conference wearing a white chef’s shirt. “I just finally gave up.”

Cataldo said in an affidavit filed with the court that he and Savitsky each owned a 5 percent share of the business. And in a court affidavit, he said Morrell Caterers “has no cash, is struggling to make payroll” and owes a key supplier more than $250,000.

Cataldo said that although all of the non-kosher food preparation was done at Temple Beth Torah, utensils, pots and pans, plates, glassware, display pieces and other items were routinely taken to Temple Israel in Lawrence for use there.

“A white platter that was used to pass kosher Hors d’oeuvres there was also used to pass coconut shrimp,” he said. “And sometimes we would bring food back and forth.”

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Vaad of Flatbush Letter about Morrell Caterers

Vaad of Flatbush Letter about Morrell Caterers


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