Category : Branding

Branding Kosher

How Kosher Brands Can Beat Amazon & Whole Foods

How Kosher Companies can Beat Amazon & Whole Foods | Henry Isaacs Marketing

In the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (Kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. In fact, given Whole Food’s top-tier position in the organic, specialty foods market, a model that can easily shift to regional kosher products quicker than its competitors, the shift in kosher shopping may be closer than ever.

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Branding Kosher News and Trends

Kosher Halftime Show for Super Bowl XLVIII

Kosher Halftime Show | Henry Isaacs | Jewish Marketing 101

It seems there’s something Kosher for everyone at the Super Bowl. Or shall we say… for the halftime show. If Bruno Mars and Red Hot Chili Peppers aren’t enough to glue your eyes and ears to the screen, the Nachum Segal Network will be hosting a “Kosher Halftime Show”. For those 20 minutes that you aren’t watching the game, Lenny Solomon & friends will be performing Jewish music and creating a “family oriented vibe” during halftime.

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