In the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (Kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. In fact, given Whole Food’s top-tier position in the organic, specialty foods market, a model that can easily shift to regional kosher products quicker than its competitors, the shift in kosher shopping may be closer than ever.
In the age of social media pages and profiles, websites can be easily overlooked. I can see the appeal – Facebook is freshly updated every day and quite engaging as you cherish the Likes & Shares; most websites are static all year round and simply there to inform. When designed for modern times, however, new websites remain one of the best tool for capturing, engaging and creating customers.
Running a small business or non-profit is a tough these days. The dismal economy created a lack of willingness to spend or donate. Etsy & eBay are creating online “local shops” that replace brick & mortar stores. Mobile apps are creating an easy way to shop at big box retailers over local retailers. Kickstarter & Causes are taking dollars away from local non-profits. Even Google & Amazon are testing same-day delivery of merchandise & fresh food. How do these businesses create such innovative services that attract thousands of interested customers?
It’s a timeless question: what does Kosher mean? Some say Kosher is all about blessing the animal, some say it’s about not eating pig, and some say it’s similar to Halal. Based on the recent NYC Halal vs. Kosher wars, that last choice is way off. For some, Kosher is comparable to eating organic. In fact, 3.5 million people are looking for Kosher products so you need to understand what it means. After you understand it, you can start reaching the Kosher market in better ways.
It seems there’s something Kosher for everyone at the Super Bowl. Or shall we say… for the halftime show. If Bruno Mars and Red Hot Chili Peppers aren’t enough to glue your eyes and ears to the screen, the Nachum Segal Network will be hosting a “Kosher Halftime Show”. For those 20 minutes that you aren’t watching the game, Lenny Solomon & friends will be performing Jewish music and creating a “family oriented vibe” during halftime.
One of the biggest campaigns to date for an Israeli company, SodaStream’s campaign has already gotten a 700% boost in brand awareness. Could be the tasty carbonated product or could be the power of Scarlett Johansson. Either way, the Jewish audience has more than one reason to watch the Super Bowl next weekend!
Check out a Behind the Scenes video of the SodaStream commercial here:
Henry Isaacs Marketing | Isaac Hyman, Founder
When most people think of the Israel tech industry, they tend to envision modern, new-age cerebral types from Tel Aviv and Haifa. Which is why media tends to notice when an innovative Ultra-Orthodox Jewish tech startup & mobile app developer like Jew IQ comes along.
It’s 2014. And that means it’s time to re-evaluate your marketing & communications plan. Your focused on ensuring your business or non-profit is at the forefront of people’s minds in print, digital & social media channels. So here’s 7 marketing & communication trends relevant to the Jewish community you should be aware for 2014.