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Branding Kosher

How Kosher Brands Can Beat Amazon & Whole Foods

How Kosher Companies can Beat Amazon & Whole Foods | Henry Isaacs Marketing

In the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (Kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. In fact, given Whole Food’s top-tier position in the organic, specialty foods market, a model that can easily shift to regional kosher products quicker than its competitors, the shift in kosher shopping may be closer than ever.

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Website

10 Signs You Need A New Website

10 Signs You Need a New Website | Jewish Marketing 101 | Henry Isaacs Marketing

In the age of social media pages and profiles, websites can be easily overlooked. I can see the appeal – Facebook is freshly updated every day and quite engaging as you cherish the Likes & Shares; most websites are static all year round and simply there to inform. When designed for modern times, however, new websites remain one of the best tool for capturing, engaging and creating customers. 

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Marketing

Four Marketing #Fails You’re Probably Making Right Now

Four Marketing Fails You're Probably Making Right Now | Jewish Marketing 101 | Henry Isaacs Marketing

Running a small business or non-profit is a tough these days. The dismal economy created a lack of willingness to spend or donate. Etsy & eBay are creating online “local shops” that replace brick & mortar stores. Mobile apps are creating an easy way to shop at big box retailers over local retailers. Kickstarter & Causes are taking dollars away from local non-profits. Even Google & Amazon are testing same-day delivery of merchandise & fresh food. How do these businesses create such innovative services that attract thousands of interested customers? 

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Design Print

Direct Mail | Does It Work Anymore?

Jewish Direct Mail for Non-Profits

When it comes to sending direct mail to potential donors, attendee’s, and prospects, are you getting the best return on your investment these days? With numerous email, insert, and direct marketing tools targeting the Jewish market, perhaps it pays to take another look at direct mailings for targeting the Jewish market.

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Kosher

What Does Kosher Mean?

What is Kosher | Jewish Marketing 101 | Henry Isaacs Marketing

It’s a timeless question: what does Kosher mean? Some say Kosher is all about blessing the animal, some say it’s about not eating pig, and some say it’s similar to Halal. Based on the recent NYC Halal vs. Kosher wars, that last choice is way off.  For some, Kosher is comparable to eating organic. In fact, 3.5 million people are looking for Kosher products so you need to understand what it means. After you understand it, you can start reaching the Kosher market in better ways.

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Branding Kosher News and Trends

Kosher Halftime Show for Super Bowl XLVIII

Kosher Halftime Show | Henry Isaacs | Jewish Marketing 101

It seems there’s something Kosher for everyone at the Super Bowl. Or shall we say… for the halftime show. If Bruno Mars and Red Hot Chili Peppers aren’t enough to glue your eyes and ears to the screen, the Nachum Segal Network will be hosting a “Kosher Halftime Show”. For those 20 minutes that you aren’t watching the game, Lenny Solomon & friends will be performing Jewish music and creating a “family oriented vibe” during halftime.

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Social

Shul Lists: The Original Jewish Social Media

Shul Lists & Jewish Social Media | Henry Isaacs | New York

The community Shul list – Yahoo Groups entitled TeaneckShuls, FiveTownsShuls & BrooklynShuls – are essentially the Jewish social media versions of Craigslist, Facebook, Etsy, Twitter, and Patch combined into one email. And, as a community resource, guide & bulletin board, it seems to be working very nicely for the Jewish community.

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Advertising Kosher Trends

SodaStream takes their brand to the Super Bowl

SodaStream | Henry Isaacs | New York

SodaStream | Henry Isaacs | New YorkWhat’s more valuable – an ad in the Super Bowl or the teaser ads FOR the ad in the Super Bowl? According to brand management firm Kontera, both are. Especially when it comes with Scarlett Johansson.

One of the biggest campaigns to date for an Israeli company, SodaStream’s campaign has already gotten a 700% boost in brand awareness. Could be the tasty carbonated product or could be the power of Scarlett Johansson. Either way, the Jewish audience has more than one reason to watch the Super Bowl next weekend!

Check out a Behind the Scenes video of the SodaStream commercial here:

 


Henry Isaacs Marketing | Isaac Hyman, Founder

 www.henryisaacs.net | info@henryisaacs.net | 646.833.8604


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Jewish PR 101 Marketing News and Trends

The New Ultra-Orthodox Jewish Faces of Tech

The Israel App

When most people think of the Israel tech industry, they tend to envision modern, new-age cerebral types from Tel Aviv and Haifa. Which is why media tends to notice when an innovative Ultra-Orthodox Jewish tech startup & mobile app developer like Jew IQ comes along.

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Marketing

7 Trends in Jewish Marketing

It’s 2014. And that means it’s time to re-evaluate your marketing & communications plan. Your focused on ensuring your business or non-profit is at the forefront of people’s minds in print, digital & social media channels. So here’s 7 marketing & communication trends relevant to the Jewish community you should be aware for 2014.

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